Mike

It’s a bit of a strange time at the moment and there are some big challenges that the UK’s KBB retailers face. Confidence of consumers has decreased to a five year low according to the consumer confidence index and, in December, it fell to -14 (which follows a downward trend for the last 36 consecutive … Read more

In the kitchen, bedroom and bathroom industry, purchasing decisions are made on aesthetics. People buy with their eyes, and during the research phase it’s not uncommon that someone in the market for a new interior will look at hundreds (and often thousands) images before settling on something they like. From all of our testing, analysis and marketing experiments, … Read more

If you’re looking to grow your KBB business and generate a flurry of new enquiries, you can turn to a few quick fixes like Google Adwords, Facebook Ads or even flyers. If you want a sustainable source of great leads, then you need to turn your attention to optimising your website for organic searches. This … Read more

On Monday, we highlighted the all-important marketing numbers that you need to have a handle on if you’re to succeed and bring in more customers than you did last year. In this blog post, we’re going to take you through those headline numbers and explain exactly how you can find them for your business. Here’s … Read more

We’re going to talk about traffic in this article. This comes from a recent client meeting where we were talking about the concept of driving traffic from different advertising sources. It’s become apparent to us that some people’s understanding of good traffic is different from others, so we wanted to talk through what most people … Read more

Implementing a stellar SEO strategy takes time and a lot of hard work. Ensuring that your site continues to see improvements in its ranking within search engines is an ongoing task. So, after all that hard work, it would be a real shame if there was anything that was having a negative effect on your rankings within Google, Bing … Read more

In today’s blog, we’re going to talk about what we believe to be one of the most important pieces of marketing you can do for your kitchen and bathroom business. We’ll talk about why it’s so good, what it’s done for our business over the years, and how you can implement it too. In recent … Read more

Making the most of every opportunity to sell a kitchen or bathroom is absolutely key for growth. It goes without saying that you won’t want to be missing out on any opportunities to close a sale, but there may be some opportunities you don’t even know about yet… You see, for anyone regularly using email … Read more

The competition for new appointments and enquiries has never been more fierce, and many kitchen, bathroom and bedroom retailers in a close proximity to big dealers such as Wren, Howdens, Bathstore and more need to up their game in the marketing department to find regular sales appointments… …and that’s why you should be using Facebook remarketing. … Read more

Competition isn’t something new in the Kitchen and Bathroom industry. It’s not uncommon that your prospect is lining you up along with 3 or 4 other options, and the knowledge, expertise and trust you purvey through your marketing can often be the deal clincher. So how can you set yourself apart from other front-runners and … Read more